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Leaflet is a great marketing tool. It is the most widespread form of printed advertising. Well designed gives great results.
Leaflet is a great marketing tool. It is the most widespread form of printed advertising. Well designed gives great results.
Think about how many leaflets a day you have contact with? All you have to do is go to the shopping center, go through the city, or look into the mailbox. Leaflets are everywhere. You usually throw most of them away without even reading. Why? Because they did not interest you. What does this mean exactly? They were badly designed. Creating a good leaflet is a job for a copywriter and graphic designer. The copywriter knows exactly what to write and how to write it to arouse the interest of customers. After creating content, the graphic designer visualizes it, arranges it appropriately, and creates proper shapes and colours.
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An effective leaflet is one that can attract attention. What attracts attention? It can be a good slogan, unusual graphics, appropriate colour or shape – there are many ingridients. Whichever method of attracting the attention of customer is chosen, the guiding principle is simplicity and brevity. An effective leaflet is not filled to the brim with content, it contains the most important information. People can always ask for details by phone or email.
The ‘technical quality’ (the paper, the clarity of print, the saturation of colors) is also important for the effectiveness of the leaflet.
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